#advertising forecast

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#advertising-forecast
AdExchanger
6 months ago
Marketing

Streaming, Politics Star In Magna 2024 US Ad Forecast | AdExchanger

US ad market expected to grow by 6.7% to $360 billion this year, with a 9.2% increase when factoring in political campaigns and international events like the Olympics.
Digital media, particularly streaming platforms like Hulu and Netflix, will see significant growth, with streaming platforms collectively reaching $10 billion in ad revenue in 2024. [ more ]
Adweek
3 months ago
Marketing

Magna's 2024 Ad Market Predictions: What's Changing

Advertising revenues are forecasted to reach $927 billion in 2024, with the U.S. ad market growing by 10.7% [ more ]
AdExchanger
6 months ago
Marketing

Streaming, Politics Star In Magna 2024 US Ad Forecast | AdExchanger

US ad market expected to grow by 6.7% to $360 billion this year, with a 9.2% increase when factoring in political campaigns and international events like the Olympics.
Digital media, particularly streaming platforms like Hulu and Netflix, will see significant growth, with streaming platforms collectively reaching $10 billion in ad revenue in 2024. [ more ]
Adweek
3 months ago
Marketing

Magna's 2024 Ad Market Predictions: What's Changing

Advertising revenues are forecasted to reach $927 billion in 2024, with the U.S. ad market growing by 10.7% [ more ]
moreadvertising-forecast
Exchangewire
9 months ago
Marketing tech

Only 36 cents of every dollar entering DSP reaches consumers effectively; Infillion to relaunch MediaMath by end of year; Dentsu predicts 4.6% ad spend increase for 2024

Only 36 cents of every dollar entering DSP reaches consumers effectively
Infillion to relaunch MediaMath by end of year
Dentsu predicts 4.6% ad spend increase for 2024 [ more ]
#programmatic media
Exchangewire
9 months ago
Marketing

Only 36 cents of every dollar entering DSP reaches consumers effectively; Infillion to relaunch MediaMath by end of year; Dentsu predicts 4.6% ad spend increase for 2024

Only 36 cents of every dollar entering DSP reaches consumers effectively
Infillion to relaunch MediaMath by end of year
Dentsu predicts 4.6% ad spend increase for 2024 [ more ]
Exchangewire
9 months ago
Marketing

Only 36 cents of every dollar entering DSP reaches consumers effectively; Infillion to relaunch MediaMath by end of year; Dentsu predicts 4.6% ad spend increase for 2024

Only 36 cents of every dollar entering DSP reaches consumers effectively
Infillion to relaunch MediaMath by end of year
Dentsu predicts 4.6% ad spend increase for 2024 [ more ]
Exchangewire
9 months ago
Marketing

Only 36 cents of every dollar entering DSP reaches consumers effectively; Infillion to relaunch MediaMath by end of year; Dentsu predicts 4.6% ad spend increase for 2024

Only 36 cents of every dollar entering DSP reaches consumers effectively
Infillion to relaunch MediaMath by end of year
Dentsu predicts 4.6% ad spend increase for 2024 [ more ]
Exchangewire
9 months ago
Marketing

Only 36 cents of every dollar entering DSP reaches consumers effectively; Infillion to relaunch MediaMath by end of year; Dentsu predicts 4.6% ad spend increase for 2024

Only 36 cents of every dollar entering DSP reaches consumers effectively
Infillion to relaunch MediaMath by end of year
Dentsu predicts 4.6% ad spend increase for 2024 [ more ]
moreprogrammatic media
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